The Beta Plan:

Plan Definition:

Initial Activities –

Plan out the initial activities which will be performed throughout this beta (activities will likely change in response to the project progression)

Recruiting Testers

Tester Management

Clearly Express Expectations Early on and Throughout

Beta Activities

Common Beta Activities

Managing Feedback

Effective Data Management

Closing a Beta Test

Keys to Closing a Beta Test

Incentives!

•Ensure Incentives Match Participation Requirements

•Include Multiple Levels of Incentives

•Award All Who Meet Those Levels

•Distribute Incentives Quickly

•If Possible, Thank Testers Individually

 

Beta Closure Report

Developing a Closure Report

•Develop an Executive Summary of the Project

•Document Issues Found (by Severity and Repetition)

•Document Requested Features

•Document Survey Results

•Document Top Testers & Incentives Rewarded

•Ensure All Departments Obtain Report

 

Common Beta Testing Mistakes

Developing a Closure Report

•Develop an Executive Summary of the Project

•Document Issues Found (by Severity and Repetition)

•Document Requested Features

•Document Survey Results

•Document Top Testers & Incentives Rewarded

•Ensure All Departments Obtain Report

Too Few or Too Many Beta Testers

•Poorly Motivated Testers

•Ineffective Communication or Bad Beta Testing Tools

•Poorly Managed Beta Testers and Test Data

•Badly Managed Incentives

 

Beta Testing Success

•Good Communication –Bidirectional communication with testers regarding timelines, requirements, and progress.

•Responsiveness–Make testers feel involved on a constant basis. Treat them as an integral part of your team.

•Effective Tools –Use the right tools to increase the efficiency of everyone involved (you, your team, participants).

•Organization–Beta tests produce an enormous amount of varied data.

•Effective Site Selection –The wrong testers can produce useless results.

•Proper Incentives –You don’t work for free and neither do your testers.

 

Adapted from www.centercode.com - https://www.centercode.com/docs/Centercode%20-%20Sucessful%20Beta%20Testing.pdf