Blogging - Emails - Press Releases - Tips and Hints - Things to Do

https://problogger.com/the-3-emails-you-must-send-during-a-launch-and-a-fresh-alternative-for-bloggers/

• relaunch blog
• plenty of lead time - hmmmm how soon should I spin this up
• contact entire "mailing list" and get an "I'm interested in Beta Testing" comittment from people
• have one interaction in each post - click this, like this, share this, comment below
  
  • respond to every comment
• start with a coming soon
• next - we are live
• beta period over - closure
• thank yous

http://community.uservoice.com/blog/how-to-communicate-product-changes-to-your-users/

• do we do email, blog, or both
• need to have an "in app" change notification log button - new stuff here
• keep it visual and short
• do we have a place to to actual "press release" - NCSA yes but others?
• we are doing a phased Beta - limited user sets - will there be "opt ins" available?
• focus on education about program
• engagement - think of surveys, town halls, forums, customer panels
• link to blog in program

https://www.apptamin.com/blog/write-press-release-app-launch/

• What is unique and news worthy - not vague "great' and "amazing"
• keep it short
• should we make a new press kit - are there a set of logos/screen shots/videos picked for immediate release which will interest users?
• There is a format for a press release - but I think we can let marketing actually write THAT if we choose to have one

http://blog.teachable.com/product-launch-emails

• create a conversation with the audience
• make sure to know how to write:
  • Survey Email
    • example: call-to-action that asks people for “the one thing they are struggling with right now.”
  • Give Email
    
    • what can we give that would be of benefit? (video, how to, etc)
  • Interest List Email
    • how to segment our user base for more targeted communication
  • Anticipation Email
    • use a story to get them interested in using BD
  • Offer Email
    • has to do with pricing - does not really pertain to us
  • Common Questions Email
    • FAQs - use examples of our initial calls
  • Closing Email
    • still more sales oriented - BUT can be applied to Beta Close and full launch announcement

https://blog.hubspot.com/marketing/elements-flawless-product-launch-li#sm.000cd9ygo1069esp104rxny7h6apo

• need a plan
• Know who will be using BD
• how do we fit - how are we unique
• write templates/mock ups
• launch message - not individual features
  
  • A tagline
  • The problem it solves
  • A list of core features
  • The value prop
  • A 10-word positioning statement
• share this first
  
• Beta will help us find consistent hook that is same among all users
• set goals - see if you can make X target
• communicate pre launch
• build launch assets - actual forms, site pages, videos, social posts, emails and other tactics
• make it an occasion
• don't lose momentum
• circle back and report
  
• retention - no use once and done
  

https://blog.kissmetrics.com/tactics-product-shares/

• ask for engagement - shares, likes, comments etc
• UNSUBSCRIBE - make sure Shannon knows how to take people off list!
• Share milestones - #users, #files converted, etc - I know we have counters - should we reset them? Make a BETA counter?
• acknowledge early adopter — badge ....