Blogging - Emails - Press Releases - Tips and Hints - Things to Do

https://problogger.com/the-3-emails-you-must-send-during-a-launch-and-a-fresh-alternative-for-bloggers/

  • relaunch blog
  • plenty of lead time - hmmmm how soon should I spin this up
  • contact entire "mailing list" and get an "I'm interested in Beta Testing" comittment from people
  • have one interaction in each post - click this, like this, share this, comment below
    • respond to every comment
  • start with a coming soon
  • next - we are live
  • beta period over - closure
  • thank yous

http://community.uservoice.com/blog/how-to-communicate-product-changes-to-your-users/

  • do we do email, blog, or both
  • need to have an "in app" change notification log button - new stuff here
  • keep it visual and short
  • do we have a place to to actual "press release" - NCSA yes but others?
  • we are doing a phased Beta - limited user sets - will there be "opt ins" available?
  • focus on education about program
  • engagement - think of surveys, town halls, forums, customer panels
  • link to blog in program

https://www.apptamin.com/blog/write-press-release-app-launch/

  • What is unique and news worthy - not vague "great' and "amazing"
  • keep it short
  • should we make a new press kit - are there a set of logos/screen shots/videos picked for immediate release which will interest users?
  • There is a format for a press release - but I think we can let marketing actually write THAT if we choose to have one

http://blog.teachable.com/product-launch-emails

  • create a conversation with the audience
  • make sure to know how to write:
    • Survey Email
      • example: call-to-action that asks people for “the one thing they are struggling with right now.”
    • Give Email
      • what can we give that would be of benefit? (video, how to, etc)
    • Interest List Email
      • how to segment our user base for more targeted communication
    • Anticipation Email
      • use a story to get them interested in using BD
    • Offer Email
      • has to do with pricing - does not really pertain to us
    • Common Questions Email
      • FAQs - use examples of our initial calls
    • Closing Email
      • still more sales oriented - BUT can be applied to Beta Close and full launch announcement

https://blog.hubspot.com/marketing/elements-flawless-product-launch-li#sm.000cd9ygo1069esp104rxny7h6apo

  • need a plan
  • Know who will be using BD
  • how do we fit - how are we unique
  • write templates/mock ups
  • launch message - not individual features
    • A tagline
    • The problem it solves
    • A list of core features
    • The value prop
    • A 10-word positioning statement
  • share this first
  • Beta will help us find consistent hook that is same among all users
  • set goals - see if you can make X target
  • communicate pre launch
  • build launch assets - actual forms, site pages, videos, social posts, emails and other tactics
  • make it an occasion
  • don't lose momentum
  • circle back and report
  • retention - no use once and done

https://blog.kissmetrics.com/tactics-product-shares/

  • ask for engagement - shares, likes, comments etc
  • UNSUBSCRIBE - make sure Shannon knows how to take people off list!
  • Share milestones - #users, #files converted, etc - I know we have counters - should we reset them? Make a BETA counter?
  • acknowledge early adopter — badge .... 
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